Write the Perfect Sales Letter!
Raying to write that one sales letter that will pull in the millions and guarantee your retirement to an island in the Caribbean? Maybe you've just sent out 5000 letters and haven't had one response. Crafting an effective (and profitable) sales letter is an art, but one that can be learnt.
Headlines - grab 'me early. It all starts here. Grab attention, make it interesting. Don't bore the audience to death and don't talk about your company. As the world becomes more cynical and consumers more advertising, for more details visit to www.sale-trigger-generator.com you need to be clued up about how to switch a reader on. There are numerous types of headline from the question format to the shocking fact. Just make sure they are highly relevant to your audience.
Know your customers. What is the point of mailing people if they already own an identical product? Does your homework, for more details visit to www.sales-page-rapid-fire.com find the right customers in your database, check that their details are up to date and when you do the letters make sure they are addressed to a person rather than Dear X. I don't know about you but I'm more likely to read something that has my name at the top (even better if they manage to spell it correctly). Sales letters don't always have to be mass mailings - if you haven't heard from a customer in a while why not drop them a personal letter to develop your relationship.
Stop talking about yourself. We've all read them, 'Dear Mrs. X, My name is Dave and I'm writing to tell you how wonderful our company, Y Ltd is. We've got loads of great gadgets and blah'. I'll say this just once, so listen carefully, your potential customers have one question when they read a letter 'what's in it for me?' If you don't answer that immediately you've lost them and your letter will be winging its way to the bin. Speak to your customer, put their needs first. Avoid using the word 'we' and try using 'you'.
Building credibility is key in a sales letter. If you have testimonials then use them, don't make over exaggerated claims about your product or service and don't use millions of exclamation marks!!!! Use success stories or short case studies to illustrate how you have helped customers but keep the focus on what you can do for the customer. Do have some brief information about your company, but put it further down the letter. Keep it to the point and unique to your business. No standard corporate speak thank you!
Blow your trumpet about benefits. The biggest trap most people fall into is talking about the features instead of benefits. You need to think about all the reasons people would choose to use your product/service and why they should choose you over your competitors - can you save them money, get rid of hassle, increase their profits, and change their life? Think about what causes your potential customers problems and how your product or service solves them. Don't talk about the color or size of your new super widget, instead explain how the widget saves 10 hours and is half the cost of the product they are currently using.
Sitting there wondering whether your letter should be one or six pages long? This argument has been debated since the Greeks were writing their sales letters on parchment (although I'm guessing they stuck to short copy). There are no hard and fast rules for which one will work. Long copy works for some markets and for some products. Just be aware it isn't a one fit solution (and nor is short copy). Long copy is generally better suited for selling (if someone already has an established interest in your product it may work) but it is not great for generating leads or giving information. The other issue in the UK is that long copy has become synonymous with fraudsters and scams. It does have its place but needs to be a carefully crafted story that leads the customer to a purchase. The only way to know what works for you is to test.
Test the waters. If you are planning to mail thousands of people then select a couple of hundred and send out different versions of your letter. Try long copy versus short copy, different headlines, and different offers and see what gets the best response. THEN, mail the other few thousand. Once you know what works you should get a better response rate.
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