Sales Letter: Some Good Steps for Making the Pitch!
A poorly-written sales letter can turn off customers faster than a poor product or service. After all, customers will not care about what you sell until they know that you care about them first. If you cannot care for your grammar and writing skills, then why should they buy anything from you? The last thing anyone needs is a careless person, and your customers know that. Practice the craft on products or services that you are familiar with. Start practicing writing sales letters on a product or service that you actually like and use. Although this sounds easy, it can actually be difficult. How do you make a product or service sound good without sounding like you are hollering your praises out? How can your favorite shampoo sell without you having to showcase how beautiful your hair has turned out? How can you make your potential customers get that spa treatment of their dreams without you sounding like the spa paid you millions to make the endorsement? The best writers are those who can sound interested in something that they do not even remotely like. This can be a good practice exercise for you if you have already sharpened your writing skills for the previous exercise. Pick a product or service that you do not like, and try to endorse it. This can prepare you for the times when you might be assigned to do a sales letter on a product or service that you do not believe in; you can always opt out and tell your boss that you do not want to get in the way of your principles, but this option is one of the biggest no-no’s in the sales and marketing world.
As soon as you know how to get your sales pitch out, it’s time to trim it down. The best sales pitches are no more than a few hundred words long. When writing a sales letter, you need to keep your words convincing, but to a minimum. Remember, not all your readers have all the time in the world to listen to what you say make your little letter worth their while. For more details go to www.sales-page-rapid-fire.com .Look back at all your previous exercises and count how many words you used in describing a product or service that you liked, or did not like. How many words did you use? Did you use five hundred or two thousand words? Keep exercising: write the same sales pitch over again, with fewer words this time, but with the meat of your pitch still in it. Keep on trimming your pitch until you are left with nothing but the convincing summary of your endorsement. Writing a sales letter can be difficult if you do not know how to make a sales pitch. As with any other letter, you need to be formal and respectful, but not stiff and boring. You need all your skills as a writer and salesperson, and you need to put them all into practice. So what are you waiting for? Pick up that pen, or get to that keyboard, and start writing a sales letter!
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