• How to Promote Your Sales Letter When You Don't Have a List?

    You’ve got a killer information product matched to a hungry target audience ready and willing to buy it. You’ve got your website up with a landing page and a sales letter, and you’re ready to rock and roll. But there’s just one thing missing.



  • New Innovations and Technologies

    With Kindle, you can download a book in less than a minute just about anywhere. Kindle is a wireless paperback-sized device which doesn't need a computer to function. The device stores a book either internally or on a flash memory card. You can connect it to a computer with a USB cable to manage your content, but downloads are encrypted for copy protection. Thousands and thousands of Blogs, national magazines and newspapers are now possible for a nominal fee, with this device.



  • Around-the-house Security Checklist

    Is your home Fort Knox? If you work there, maybe it should be. From lighting and foliage outside to window shades and deadbolts inside, it's smart to protect your property and yourself from any possible threat. Here's a quick list that will help you secure your office from the outside in.



  • Analysis About Opportunities and Challenges of China's LED Display Market



  • Write the Perfect Sales Letter!

    Raying to write that one sales letter that will pull in the millions and guarantee your retirement to an island in the Caribbean? Maybe you've just sent out 5000 letters and haven't had one response. Crafting an effective (and profitable) sales letter is an art, but one that can be learnt.



  • Sales Letter: Some Good Steps for Making the Pitch!

    A poorly-written sales letter can turn off customers faster than a poor product or service. After all, customers will not care about what you sell until they know that you care about them first. If you cannot care for your grammar and writing skills, then why should they buy anything from you? The last thing anyone needs is a careless person, and your customers know that. Practice the craft on products or services that you are familiar with. Start practicing writing sales letters on a product or service that you actually like and use. Although this sounds easy, it can actually be difficult. How do you make a product or service sound good without sounding like you are hollering your praises out? How can your favorite shampoo sell without you having to showcase how beautiful your hair has turned out? How can you make your potential customers get that spa treatment of their dreams without you sounding like the spa paid you millions to make the endorsement? The best writers are those who can sound interested in something that they do not even remotely like. This can be a good practice exercise for you if you have already sharpened your writing skills for the previous exercise. Pick a product or service that you do not like, and try to endorse it. This can prepare you for the times when you might be assigned to do a sales letter on a product or service that you do not believe in; you can always opt out and tell your boss that you do not want to get in the way of your principles, but this option is one of the biggest no-no’s in the sales and marketing world.



  • How to Get More Personal Training Clients

    The more clients you get the more you will make money, the richer you will be. Unfortunately, you can´t get clients based on luck. You can´t just hope somehow, someday, somebody will just walk up to you and ask you to train them, nope, that wouldn´t happen.



  • Tips to Write a Great Sales Letter-when You Hate to Write

    I can sit here all day giving you tips and hints on headlines and phrases that sell. But none of it will do you any good if you just plain hate sitting down at the keyboard.



  • What Do You Know About Excellent Sales Letters?

    In this age of the Internet, fast web searching, and even faster email, good letters can be difficult to come by. With the convenience brought about by instant messages, as well as letters that can be sent halfway around the globe before you can breathe another word, the art of prose and proper letter-writing can get lost in the hubbub. In this age of swift questions and curt replies, good sales letters will certainly be hard to come by.



  • Selling a Price Increase in a Soft Market

    Selling a price increase can be difficult in nearly any type of situation, but trying to sell one in a soft market can be downright brutal. Yet, as unpleasant as it can be, it is often essential. The problem of selling a price increase in a soft market usually stems from the fact that the salesperson and the customer are coming at the situation from different perspectives. Especially in times like this, it is imperative for the salesperson to understand that regardless of what the market or economy is doing, if a price increase needs to be sold, it needs to be sold. This means that the salesperson can't go into the sales process believing that the customer is going to reject the price increase unless the deal can be saved by offering some type of discount. If they approach the meeting with this attitude, they almost guarantee failure because a customer will never pay more than a salesperson tells them to.